Belfast Telegraph

Deal gives Belfast food firm first bite with Morrisons

By John Mulgrew

A Belfast sugar and gluten-free snack maker has landed a major deal with one of the UK's biggest supermarkets.

Free'ist has won its first business with Morrisons for a range of its products.

These include chocolates, popcorn and marshmallows.

The demand for the healthier snack alternatives comes after extensive discussions between the Belfast-based company and the UK retailer.

Gerard McAdorey, Free'ist founder and managing director, said the new deal was a "hugely important contract for us in Great Britain, a very important market".

"It follows extensive negotiations and product sampling over many months.

"The contract gives a very strong platform for further growth with a retailer committed to the expansion of its Free From offering in line with a rapidly developing market trend towards quality, sugar-free products that are also very tasty."

He added: "Morrisons loves the fact that Free'ist has such a diverse sugar-free product range as it crosses many categories, and also the fact that some of the products are additionally gluten free.

"They like our ability to back up the Free'ist range with professional marketing, strong promotions and efficient logistics."

Free'ist also supplies its products to UK health food chain Holland and Barrett, Tesco in Northern Ireland and the Republic, Spar, Dunnes, Musgrave and Applegreen stores.

Morrisons serves customers in Great Britain across more than 500 stores.

Belfast Telegraph