Belfast Telegraph

Deal signed to serve up breakfast Hong Kong style

By Margaret Canning

A food firm in Co Down will dish up wholesome breakfasts to Hong Kong consumers in an export deal which could be worth over £20,000 a year.

Crawford's Foods in Portaferry already sells its granola of baked oats and other ingredients to convenience stores at home - but the overseas deal marks a step in a new direction.

Its granola will be sold in ParknShop supermarkets, Hong Kong's biggest grocery business.

Crawford's said it also hopes to announce further expansion in the autumn.

Managing director David Crawford said: "This is an immensely exciting contract which gives us a platform for growth in Hong Kong and other markets. There's tremendous demand from ex-pats and Chinese residents in Hong Kong for quality UK produce."

Crawford's secured the deal after Invest NI introduced it to Foods of Europe, a major UK food distributor with links to Hong Kong.

Mr Crawford said: "Winning this export business in our first two years is extremely encouraging. Our focus now is on developing sales outside Northern Ireland, where we have an established distribution through delis, farm shops and upmarket grocers."

Mr Crawford studied a speciality food course in University College, Cork, before setting up the business with his wife three years ago.

He previously worked at Clandeboye Estate Yoghurt and the company is considering launching split yoghurt/granola packs.

The granola, branded Just Live a Little, is made in three varieties, including cranberry, cashew and coconut. It is sold in standard and snack-size packs.