A new dementia-friendly hospice in north Belfast has won funding of nearly £30,000 from angel investors.
While so-called business angels are more used to investing in high-growth start-ups in the tech sector, a bid by NI Hospice was also successful.
The charity pitched in front of business angel network Halo, and won funding of £5,000 each from five anonymous investors.
Another £3,000 was raised from a raffle on the night.
The funding will now help towards fitting out three rooms at the NI Hospice on Somerton Road in Belfast.
Alan Watts, director of the Halo Programme at the NI Science Park, said the development showed the good business could do for the community. "This is a testament to the angel investment community in Northern Ireland," he added.
"This is not about the traditional return on investment they seek out. Rather, this is putting the fruits of their own investments to good use for the whole community."
And Heather Weir, chief executive of the NI Hospice, said: "The Halo team put us through their normal rigorous full training programme to help us get the pitch just right for such a discerning audience.
"It was very nerve-racking to pitch in this way - I now know how pitching companies feel.
"But it was so worth it, thanks to the generosity of the NI angel audience."
The north Belfast institution, the first purpose-built dementia-friendly hospice in the UK, is set to open in spring.