A man who helped re-design Dyson vacuums, Gmail, YouTube and Google+ has been named the latest speaker at a business conference in Belfast.
Paul Adams also led the design teams for some of Facebook's biggest customers such as Nike, P&G, Coca Cola and Starbucks, designing experiences to help them connect with their customers.
According to the Office of National Statistics, 79% of the entire Northern Ireland population use the internet on a daily basis and Mr Adams believes that by 2020 all businesses will be 'internet businesses'.
At the Smart Business Show being held at the Odyssey in May, he will describe the huge forces driving the change in the structure of the internet, how it's changing business and how firms will need to think about things differently, not only to beat competitors, but to survive.
Mr Adams is the latest speaker to be lined up for the event.
PayPal's vice president of global operations for Europe, the Middle East and Africa, Louise Phelan, has also signed up for the Smart Business Show, which runs from May 29-30.