Belfast Telegraph

Digital DNA: Welcome to the go-to technology event

By Margaret Canning

The Belfast Telegraph has today announced it's partnering with Digital DNA as official media partner in Northern Ireland for Digital DNA 2017, taking place on June 6 and 7 in St George's Market, Belfast.

Digital experts from organisations including Google, Twitter, YouTube, Adobe, Motorola and Microsoft will give their insights into cutting-edge technology and digital trends this summer as Belfast plays host to over 2,000 delegates from over 25 countries.

Digital DNA brings together people from across the globe working in every industry and job role to share knowledge and build relationships.

The event will inform delegates across the five key themes of Marketing, Data, Security, FinTech and Innovation. As digital technology disrupts businesses and organisations from every sector, the event will help find the solutions and tactics to increase efficiency and grow your organisation.

Keynote speakers, interactive workshops, master classes and panel discussions will look at topics like spyware, data protection, content marketing, analytics, cloud storage, bitcoin, mobile payments, growth hacking and responding to consumer and market demands.

Joanne Hayden, marketing director of the Belfast Telegraph, said: "We are proud and excited to become media partner of Digital DNA 2017.

"It is the go-to technology event on the island of Ireland, and a vital showcase for everything Northern Ireland has achieved - and is striving for - in the digital space.

"We will use our own digital platforms, from to, to boost Digital DNA in every way we can, and look forward to a thrilling event in June."

Gareth Quinn, Digital DNA founder and managing director, said he hoped the programme will give businesses the tools and support to get to the next level.

"Since Digital DNA was first delivered in 2013 we have sought to deliver an event which reflects the ambition and calibre of our local business and tech community," he said.

"Year-on-year, we have grown Digital DNA into the leading business and technology event on the island of Ireland. Although we bring together thousands of delegates, it is the impact that our events have - providing practical knowledge and creating effective, long lasting relationships - that has allowed us to grow so effectively.

"With a world-class partner in Deloitte Digital for the second year running, an amazing venue in St George's Market and speakers from some of the biggest brands on the planet, we're confident that Digital DNA will again be the must-attend business and technology event of 2017.

"Attracting a mix of traditional businesses and technology professionals, Digital DNA is an eclectic mix of individuals who wish to gain an understanding of the continually changing and insurmountable impact technology has.

"With the Belfast Telegraph as our official media partner for Northern Ireland, we're excited to be working with a partner that has the same passion and enthusiasm for business as we do. We look forward to sharing great insights into the event and world-class knowledge from our speakers and partners."

One notable keynote speaker is Ruth McEntee, head of sales in Ireland for YouTube. Ruth has been working at Google for over 11 years.

In her current role as head of sales for Ireland, she leads a team of digital consultants to top Irish companies in the travel, retail and CPG space and is also responsible for driving the YouTube strategy in the Irish market. 

Previously Ruth worked in Google London in both the YouTube and Google search teams; developing search and video strategies for traditional UK retailers and online brands.

Over the coming weeks, Belfast Telegraph will bring you interviews from global leaders, share insights into the build of the venue and the team behind Ireland's leading business and technology event.

With a social programme covering some of Belfast's world renowned bars and night-life and an exclusive dinner and awards ceremony in St Anne's Cathedral, Digital DNA 2017 is an unmissable event this summer.

Belfast Telegraph