Belfast Telegraph

Domino's online sales soar 69% after web facelift

Pizza firm Domino's said 40% of its deliveries were now to internet customers after it saw a 69% jump in online sales in the last quarter.

The company, which started selling pizza over the web in 1999, relaunched its website in April and said sales have rocketed ever since.

The website allows customers to send orders direct to their nearest outlet by entering their postcode.

Domino's, which currently has 643 mostly franchised stores in the UK, saw like-for-like sales in its stores slow in the third quarter, but said it was on track to achieve profits at the high end of market expectations.

The company's online sales were £33m in the 13 weeks to September 26, up from £19.6m last year.

Total online sales in the financial year to date were £89.9m.

It said e-commerce trade was aided by the company's new iPhone app, which is thought to have generated around 300,000 downloads since launching a few weeks ago.

Domino's said like-for-like sales in stores were up 10% in the 13 weeks to September 26, and up 12.5% over the year. Total group sales were £115.7m.

The company said the third quarter growth, although lower than the year total, was "particularly pleasing" as it was up against tough comparatives following the first anniversary of the launch of its popular Two for Tuesday promotion.

Domino's also maintained expansion plans with the opening of 16 new stores during the period, compared to seven last year, and said it was on course to reach its target of 55 new stores by the year end.

Earlier in the year, Domino's posted strong sales driven by demand from World Cup fans and ITV show Britain's Got Talent, which it has sponsored for three successive years.

Yesterday's update prompted Numis Securities to upgrade its forecast for annual profits in 2010 to £36.5m, from £35.5m.