Belfast Telegraph

Dragons' Den company set to expand with 100 new jobs

By Patrick Edwards

An entrepreneur who first came to prominence on RTE TV show Dragons’ Den has announced he’s to create 100 jobs.

Smart Storage managing director Paul Jacob featured on the reality business show in 2012 with his stair storage solutions idea.

He’s now set to create 100 jobs across Ireland and the UK over the next 18 months.

Sixty jobs will be in Ireland in sales, marketing, logistics, operations and manufacturing. The remainder will be created in the UK.

“What started as a nice storage idea is now a multi-million euro business,” said Mr Jacob.

“We have grown considerably since 2011, when, in our first year, we had a turnover of €110,000 (£86,000) with one person in the business.

“Winning our investment on Dragons’ Den helped to accelerate the company’s expansion and we have now grown the business to a turnover this year of €3.5m (£2.7m) and with 50 people employed.

“Next year we are on target to sell over €7.5m (£5.9m) of our under-stair storage product. 

“We initially developed the product for the Irish market and then refined the design for the UK.”

He said Smart Storage had since won design patents for Europe, the US and Canada.

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