Belfast Telegraph

Drink firm's shot in arm

By David Elliott

A Belfast company has bagged a contract to supply its energy drink to more than 800 Tesco stores across the UK.

Little Big Shot's unique selling point is that it doesn't use stimulants such as caffeine and taurine which similar products rely on, instead using fruit juice, ginseng and 'deep ocean minerals'.

The tie-up with Tesco sees the company taking a bigger share of the £22bn global energy drink market and the firm reckons it can notch up £5m in sales in the first year of trading.

Managing director of Little Big Shot NI, Bert Jukes, said he's growing business for the product around the world. "This deal with Tesco is a fantastic step forward," he said.

"We're growing business in Scotland, Northern Ireland and heading into America, Europe, the Middle East and beyond.

"As the health impact of high-sugar, high-caffeine drinks becomes more apparent, people will be increasingly looking for a natural, healthy energy drink – and that's Little Big Shot."

Mr Jukes has a background in dietary supplements and is a past finalist in Ernst and Youngs Entrepreneur of the Year competition. One of the other men behind Big Shot NI is Kevin Carson who is credited with selling the first case of Red Bull in Northern Ireland and, like the global brand, Little Big Shot is made in Austria.

Belfast Telegraph