Electronics giant seals APTX deal
US electronics giant Laird Technologies has become the latest consumer electronics firm to license audio technology from Belfast-based APTX.
Laird makes and supplies electronic components for devices such as mobile phones, MP3 music players and BMW car antennas.
The deal will see apt-x software created by the company's audio engineers pre-programmed into a new range of semiconductor chip modules for Bluetooth wireless connectivity, improving the stereo audio quality of the devices they are installed in.
These modules are used in mass-market consumer electronics goods, including high-end audio equipment, stereo hi-fi systems and iPod speaker docks.
Licensing sales manager of APTX, Stephen Wray, said: "This deal with Laird is very exciting as it opens up new markets for APTX, especially in high-volume audio gadgets."
APTX, which is now based at the Northern Ireland Science Park, has already licensed its technology to a range of consumer goods manufacturers including Microsoft, Creative, Sennheiser and Jaybird.
The technology firm, originally a spinout from Queen's University, recently appointed a sales agent in Hong Kong to help the company continue to expand its export sales to China.