Belfast Telegraph

Entertainment website Unreality TV climbs into UK top 10

By Heather McGarrigle

A Belfast-based website has been named one of the top ten largest UK entertainment sites.

According to the latest report by digital marketing firm ComScore, Unreality TV is the ninth largest entertainment site in the UK, beating more well-known names, such as Heatworld and Maxim.

Site owner Gerard McGarry says 2010 brought the site’s biggest growth so far.

He said: “The combined traffic to Unreality TV’s web properties was over 20 million page-views and 13.6 million unique visitors.”

This represents a rise of approximately nine million pageviews and over 6.9 million visitors on 2009’s figures.

IT manager Gerard built the first version of the Unreality TV blog in August 2005, with wife Lisa providing comment and analysis on reality TV shows such as the X Factor.

In 2008, the husband and wife team took on their first member of staff.

Gerard said: “We experienced a surge of growth and took on another writer to help out with building the sites.”

Mr McGarry quit his job later that year to work full-time on the business, which now includes Unreality Shout, a group blog which members of the public can participate in and Unreality Primetime, which covers TV such as soaps.

Gerard and Lisa plan to grow the business and are sourcing writers for a US version of the site which they hope to launch soon. In the next 12 months, they hope to launch blogs in related markets.

Gerard said the company plans to plan strategically for growth and avoid their sites crashing.

He said: “We’ll also be investigating more robust web hosting solutions including the possibility of cloud-based hosting which would see us being able to easily add additional servers to cope with spikes in demand.”

Belfast Telegraph

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