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Former Apprentice winner Mark Wright (left) with Lord Sugar

Former Apprentice winner Mark Wright (left) with Lord Sugar

Elizabeth Filippoulli, CEO, Global Thinkers Forum

Elizabeth Filippoulli, CEO, Global Thinkers Forum

Mandy Gilbert, CEO, Creative Niche

Mandy Gilbert, CEO, Creative Niche

Peter Hughes, partner, Deloitte Digital Canada

Peter Hughes, partner, Deloitte Digital Canada

Peter Hughes, partner, Deloitte Digital Canada

Peter Hughes, partner, Deloitte Digital Canada

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Former Apprentice winner Mark Wright (left) with Lord Sugar

An entrepreneur who impressed billionaire businessman Lord Sugar is bound to be a big hit at Digital DNA. Digital marketing specialist Mark Wright won The Apprentice in 2014 and set up Climb Online, in partnership with his famous mentor.

Mark has built a team of marketing strategists, technologists, data analysts and customer-focused consultants. The company uses optimisation tools and data-tracking platforms to create and implement online marketing strategies.

"When Lord Sugar pointed at me and said 'Mark you're going to be my business partner' my life changed forever. Lord Sugar is a business inspiration and a role model to me personally," said Mark. "My dream has always been to become a successful business person. Who better to learn from than the best?"

One of the most compelling sessions at next month's Digital DNA will be with cyber security expert Raj Samani. As chief technical officer for Intel Security in Europe, the Middle East and Africa, he's a world leader in this critical field.

Raj says no company is bulletproof when it comes to the compromise of data, but he's concerned that many organisations and individuals aren't taking seriously the numerous threats to their security.

"We need consumers and businesses to not simply shrug off data breaches but to take active measures to protect their data," he wrote in a recent blog post.

"We are hopeful that new insights will provide a compelling answer to the question 'so what?' Feeling numb to the dizzying statistics is a dangerous trend that without correct education could have significant repercussions to the data subjects that have been impacted."

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Journalist turned entrepreneur Elizabeth Filippouli is another keynote speaker. She's the founder and chief executive of Global Thinkers Forum (GTF), an international organisation that works as an agent for positive change by connecting international thought leaders and promoting values-based leadership, women's empowerment and youth development.

GTF is London-based with events in five countries: UK, Jordan, Turkey, Greece, UAE. It was launched in 2012 in Amman, Jordan under the patronage of Queen Rania and now has a presence in over 20 countries. A former journalist with CNN and Al Jazeera, now specialising in leadership and business development, consultancy, Elizabeth was recently named among the Oxford University Said Business School's 42 top graduate entrepreneurs.

Mandy Gilbert's success story began in 2002. With a client base of zero and an $8,000 line of credit, Canadian Mandy Gilbert decided to combine her passion for staffing and recruitment with her entrepreneurial spirit, and set up Creative Niche, specialising in staffing for the creative industries.

She says her approach to recruitment is unique - rather than focusing on filling positions, Mandy concentrated on "making matches that last". It paid off.

Creative Niche has grown to become a major force in the recruitment sector in North America, with more than 50,000 professionals on its books and offices in Toronto, Ottawa, Cincinnati and New York.

"Creative Niche's commitment extends beyond the creative community," said Mandy.

"It extends to the community at large. Giving back is as important to our corporate culture as making game-changing talent matches. Since 2010, we have donated more than $3m in time and direct funding to a wide array of charities."


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