Belfast Telegraph

Equinox sold to Bedeck


One of the most exclusive brands in Northern Ireland homeware lives on – despite its shop closing.

Equinox, which operated a store on Howard Street in Belfast until it closed a few months ago, has been sold to Co Down interiors company Bedeck.

As a result of the deal – which was for an undisclosed sum – there will be 'Equinox at Bedeck' shops in the latter's stores at Lisburn Road, Belfast and Linen Green in Dungannon, Co Tyrone.

Kay Gilbert, who co-owned Equinox with her husband, will work as a consultant to Bedeck dealing with Equinox suppliers, training staff and developing Equinox's gift list service, which will be launched in Bedeck at the beginning of next year.

Ms Gilbert said: "Retail trends and consumer habits have changed dramatically in recent years. I believe that this exciting new relationship between Bedeck and Equinox represents a new era for independent retail in Northern Ireland – bringing two well-known brands together under one roof to create a stronger consumer offering.

"Equinox built up a large and loyal clientele during its 28 years on Howard Street – I've no doubt this new retail concept will greatly excite our existing customer base and also introduce the Equinox range to new consumers across Northern Ireland."

Bedeck is a third-generation family business employing over 350 people in Magheralin, Co Down and in shops and concessions like Selfridges, Fenwick, House of Fraser and John Lewis around Great Britain.

In January Bedeck announced a £5m deal to produce bed and bathware for British firm Joules.

Gary Irwin, joint managing director of Bedeck, said that the launch was "an exciting brand marriage" for the Northern Ireland retail sector.

"The Equinox brand has long been synonymous with style, as well as first-class customer service – qualities that complement Bedeck's retail offering.

"The introduction of Equinox at Bedeck is an exciting development for Northern Ireland retail, bringing consumers a diverse designer gift and wedding list offer both affordable and aspirational."

Belfast Telegraph