Belfast Telegraph

Every dog has his day as firm lands Sky deal

By Heather McGarrigle

A Co Down online retailer has been selected as an official partner to a new Sky TV show.

Bangor-based dog clothing specialist Urbanpup will be working with Sky on A Different Breed which premiered last night on Sky 1.

The 'dogumentary' follows the weird and wonderful lives of a variety of dog owners and their beloved pets. The show is running an online competition to find a canine model for Urbanpup's upcoming ranges.

The competition was launched on its Facebook and Twitter pages and Urbanpup's owner expects entries to soar after last night's programme.

Denis Kelly established Urbanpup in 2008 and now over half of its orders are from overseas. He says the concept was to "bring high fashion clothing to dogs, with a pleasant shopping experience for owners".

"Despite starting in a difficult economic climate, we have been really pleased to see the business take off," Denis added.