eVolution as bank launches new drive
A new business programme has been launched to prompt small firms to analyse changing consumer habits in a bid to boost their cash flow.
Danske Bank yesterday unveiled the Business eVolution programme to challenge firms to think more about the ways consumers pay, shop, communicate and do their banking.
The programme includes customer seminars in every branch, where small businesses can avail of expert advice and practical support on how to adapt and target the consumer of the future.
Katherine James, head of Small Business at the bank, said the growth of social media and mobile devices had changed consumers' behaviours in recent years.
"Sixty per cent of us now purchase goods and services on the internet. Cheque usage halves every five years and debit cards are quickly taking over from cash for lower value transactions.
"The businesses which will thrive and grow will be the ones which keep pace with change and adapt to new market places."