A former Irish League footballer is ruffling feathers in the gaming sector with a chicken-themed app that's helping to raise money for sick children.
Chicken Tap - launched by ex-Ballymena United player Alan Davidson - has already achieved more than 2,500 downloads in its first few days. Half the profit from the fun game is being donated to the Royal Belfast Hospital for Sick Children.
The free app, available for IOS users, generates revenue from an advertising banner displayed across the top of the screen. The game involves players tapping their screens and making chickens disappear as they run towards you. Mr Davidson brought in a developer and graphic designer to translate his idea into reality.
"It requires a quickness of hand and good eye co-ordination," said Mr Davidson, who came up with the idea a year ago. "I knew there would be a good appetite for my game, but I'm blown away by how it's been received in the first couple of days."
"After having had only a soft launch via Facebook and Twitter, so far we have already seen downloads all across Ireland and the UK. It's been a long process so I'm glad to finally let everyone have a go at Chicken Tap.
"It's also a great to be able to give something back. That's why I'm delighted to have the opportunity to donate half of my profits to the Royal Victoria Hospital's sick children's ward."
Chicken Tap has a tie-up with the well-known restaurant chain Boojum, which will provide free burritos for the game's weekly top scorer and another player to be chosen at random.
Mr Davidson - who previously played football for Newry City and Glenavon - left Ballymena United last year and now works as a personal trainer in Belfast, as well as playing Gaelic football for Bredagh GAA.