Export markets targeted with new website launch
Newcastle company Peak Discovery is targeting increased exports through its new corporate website. The corporate teambuilding firm is hoping to boost export sales by 15%.
Andrew Porter, director of Peak Discovery, said: “The economic downturn has, unsurprisingly, seen many companies cut back on the amount of money they allocate for teambuilding activities.
However, other companies continue to invest in corporate away days in an effort to boost the morale of their staff and, in turn, their productivity.
“We have benefited, in particular, from the recent strength of the euro against sterling for cross-border business. Now, we plan to build on this by targeting previous customers to encourage repeat business and by attracting new customers through advertising banners on other websites. The improvements to our internal systems will also generate efficiency savings that will boost our margins.”
Supported by over £8,000 from Invest Northern Ireland, the company is upgrading its IT systems to introduce a computerised customer relationship management (CRM) system, improve monitoring of internal information and enhance the attractiveness and ease of use of its website.
Mr Porter added: “The support of Invest NI has been crucial in helping us progress our plans. We are now well placed to increase our share of the corporate teambuilding and adventure market on the island of Ireland and, we hope, beyond.”
Peak Discovery is aiming to build on the successes it has already achieved in the Republic, where it generated 35% of all turnover in the last 12 months.
The company has secured major contracts with high profile business clients, including a significant deal to hire out one of its fleet of high performance RIB boats to the recent Galway stopover part of the 2009 Volvo Round the World Ocean Race.