Belfast Telegraph

Family-run food firm eyes bigger slice of the market

By Margaret Canning

A food company in Co Tyrone is making an investment of over £620,000 to expand sales of its convenience foods and strengthen its brand identity.

Family-run company Cloughbane Farm Foods in Pomeroy is set to create 11 new jobs by the end of the year thanks to the cash injection.

The business started as a farm shop in 2003 and is still run from the Robinson family farm in Pomeroy. It supplies most of its products — of which 90% are made from the farm — to trade customers in Northern Ireland, the Republic and Great Britain.

The company wants to achieve British Retail Consortium accreditation in a bid to win business from major supermarkets.

Invest NI has offered support of £65,146 including part funding from the European Regional Development Fund. The Department of Agriculture and Rural Development has contributed £136,364 under the EU Processing and Marketing Grant (PMG) scheme towards eligible investment costs of £626,785.

Invest NI food director Maynard Mawhinney praised the company. “Cloughbane Farm Foods is an excellent example of a farm project that has become a very successful manufacturing |business specialising in products that meet the growing market demand for food which is safe and traceable.

“Cloughbane’s ready meals and convenience products have a high meat content and an artisan, home cooked look and taste, and are as preservative free as possible.

“Our support is geared to assist this ambitious company to harness the new business opportunities that it has pinpointed through meticulous market research.”

Lorna Robinson, who runs Cloughbane Farm Foods, said: “Our aim in making what is a very substantial investment for the business is to drive sales faster by building on our reputation for wholesome products that offer consumers quality at an affordable price. We are very grateful to |Invest NI and DARD for their timely assistance.

“Provenance is a key marketing feature for us. Customers know that the products use ingredients from our farm and surrounding farms, and that they are processed to the highest hygiene standards. Our farm shop provides essential first hand feedback from shoppers and will remain an important part of the business.”

Belfast Telegraph