The former chief executive of BT Global Services is to become an investment ambassador for Northern Ireland.
Hanif Lalani, who was awarded the OBE in 2003 for services to business in Northern Ireland, has been tasked with driving inward investment.
Mr Lalani, on a voluntary basis, will be supporting Invest NI, and next month he will travel to India with Invest NI chief executive Alastair Hamilton to support trade activity and strengthen relationships with current and potential investors.
"My time as head of BT Northern Ireland was one of the highlights of my professional career. I experienced first hand the strong skills base, positive work ethic, and knowledge infrastructure that continues to attract investment from around the world. In volunteering to support Invest NI's trade and investment objectives, I hope I can help this region to secure new investment and growth opportunities," said Mr Lalani.
Enterprise Minister Arlene Foster said: "By providing strategic input to Invest NI's sector sales and marketing strategy, and working with the organisation's investment teams in London and India, Mr Lalani will assist in refining and further enhancing the competitiveness of the Northern Ireland proposition."
She added: "India in particular, continues to be a strong source of investment, with L&T Infotech recently confirming it is to establish a presence here.
"With Belfast revealed earlier this year as the second most popular location in Europe for international investment after London, it is critical that we build upon this success and bring similar high quality projects to Northern Ireland."