Belfast Telegraph

Free lessons in selling for Belfast retailers

Retailers across Belfast are to benefit from a number of free masterclasses starting this week.

Belfast City Council will also be supporting the sector through the organising of Belfast Independent Retail Week in March, which will celebrate independent retailing in the city through a week-long series of workshops and promotions.

The Retail Masterclass will run on Tuesdays from 6-9pm at City East from tonight until March 2012.

In the first event, Dynamic Management for Retailers in Difficult Times, retail strategist James Burke focuses on how to ensure basic merchant skills are in place for your business.

Other masterclasses will look at branding, why retailers should be trading online, using social networking and how loyalty schemes can drive volume and generate repeat business.

Belfast Telegraph