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Gaming firm Gogamingo takes on US with expansion plan

A Belfast gaming firm has launched its new product into the US as part of a three-year expansion plan.

Gogamingo is an innovative gaming platform founded by technology entrepreneur Aaron Taylor and software developer Martin Scott.

Their techno-product is designed to monetise the gaming market and is targeted at major game developers and advertisers outside Northern Ireland.

Using Gogamingo's new platform, gamers can pay a small fee for the chance to compete against each other and win a valuable tournament prize.

The game developer receives a large portion of this revenue while the brands offering the prizes benefit from exposure to the sought after gamer demographic.

The company also aims to create 10 new jobs in a variety of positions over the next three years as part of its growth strategy and has been supported by Invest NI.

Commenting on the new foray into the US market, Aaron Taylor said: "We spotted a niche in the casual gaming market and with Invest NI's assistance moved as quickly as possible to position ourselves as a leader in this space.

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"Our monetisation model will revolutionise this market by offering a solution that is attractive to web developers, advertisers and players alike," he added.

Invest NI has offered £140,000 to help Gogamingo develop their technology and target customers in the UK, America and Asia.

Carol Keery, Invest NI's Director of Research and Development said: "Gogamingo has demonstrated the innovative and creative thinking which local companies need to seek out international market opportunities and take advantage of them.

"Invest NI's assistance, has enabled Gogamingo to create a product that gives it a considerable competitive edge."