Belfast Telegraph

Gogamingo is game for investors

By Heather McGarrigle

A Belfast technology start-up hopes to break into the multi billion dollar social gaming market, by offering online players top prizes.

The company says the industry is forecast to be worth $12bn by 2015, but believes existing companies in the sector have failed to turn huge bases of players into substantial revenues.

Gogamingo's platform will allow independent game developers to upload games and will track individual user and demographic behaviour to direct players to relevant competitions.

Prizes will include iPads, holidays and cash.

Founder and chief executive Aaron Taylor, who has worked for EA Games and Cisco, feels there is a gap in the market.

"Around 70% of independent games developers are struggling to break even, so by providing a non-exclusive platform for gamers to distribute their content on, we are providing a disruptive revenue stream on a revenue share basis, allowing games developers to make recurring revenues."

The company has progressed to the second phase of Invest Northern Ireland's Propel programme, which aims to fast-track the growth of early stage companies with export potential.

It has also received advice and support from venture capital fund manager E-Synergy, which has facilitated meetings between Taylor and other investors and tech companies in London.

The firm is now seeking further investment from business angels or venture capitalists for its initial sales push.

Mr Taylor said: "Gogamingo anticipates the need to have a significant presence in the UK and US markets, but due to the world class talent pool available here, we anticipate developing most of our operational infrastructure, development and sales teams within Northern Ireland."