Belfast Telegraph

Grace's delighted as Germans go sweet on Irish biscuits

By Louise Small

A Northern Ireland biscuit company has secured a significant export deal in Germany.

Grace's Irish Biscuits sealed the deal with a Cologne food distributor after its award winning oatmeal and shamrock-shaped biscuits proved popular with over 40 department stores in Germany.

This is the second export deal for the company in recent times, after it began exporting to the Netherlands.

The two contracts are the outcome of a major drive by the company to grow sales outside Northern Ireland, supported by Invest NI.

Managing director William Bullock, instrumental in forming Grace's Irish Biscuits in 2008, said: "Winning business in Germany, one of the world's most competitive marketplaces for biscuits and other foods, is a marvellous boost for the company and gives us an important platform for further growth in this and neighbouring markets."

Invest NI trade director Vicky Kell said: "This is an immensely encouraging achievement for this small and enterprising business in one of the world's most competitive and quality conscious markets.Germany is also Europe's largest market for food and drink and one in which consumers demand premium products that are different. With a population of just under 82m, it offers exporters exceptional opportunities."