Bakery giant Greggs is continuing its roll out of stores across Belfast, with plans for yet another shop in the works for the city centre.
And it looks like the low-cost chain will soon be competing with posh cake shop Patisserie Valerie, which is opening just doors down.
Greggs has submitted a planning application for an outlet at ground floor of Scottish Provident Building at Donegall Square West.
It’s the third stand-alone store set to open in Belfast.
The new store will see Greggs sitting just doors down from top-end cake and bun store Patisserie Valerie.
The shop, which has around 90 shops across the UK and is valued at £320m, will make its debut here at the former Jaeger store.
The Belfast Telegraph first revealed last summer that the business was to set up shop here.
It will transform the former fashion boutique into a den of mille-feuilles and eclairs, and it is understood that a second unit is expected here before the end of 2016.
Greggs meanwhile is opening a second store in the heart of the city centre.
Plans and design specifications have also been submitted for a new shop on Royal Avenue, while the company revealed it was opening up in Boucher Road.
The Belfast Telegraph revealed that the budget chain was eyeing up as many as 50 stores across Northern Ireland.
It’s adding at least a dozen stores in Northern Ireland this year, after it finally revealed the location of its first stand-alone here.
But Greggs has remained tight-lipped about its expansion plans here, and has continually refused to elaborate on the number of stores it’s opening, or their locations.
It opened its first store at the Applegreen service station on the M2 in April last year.
Greggs has 1,670 stores located across Great Britain.
Its cult following centres around some of its best known products, such as steak bakes and doughnuts, along with its cheap prices.
While costs vary throughout Britain, it sells items such as sausage rolls for around 80p, while its pies can be bought for upwards of £1.
Its newest store planned close to Belfast City Hall will sit near Patisserie Valerie. The high-end cake shop began in 1926 at Frith Street in London when Belgian pastry chef Madame Valerie sought to introduce fine continental-style baked goods to England.