Greggs is opening the doors of its third Belfast cafe today.
The low-cost bakery's latest outlet is at Duncrue Industrial Estate.
Several more stores are going through the planning process.
This week it was announced the firm was taking on a new shop at Castle Lane in Belfast.
Last year the Belfast Telegraph revealed the bakery giant was eyeing as many as 50 locations across Northern Ireland, with around 10 in Belfast.
It opened its first store last year at the Applegreen service station between Glengormley and Templepatrick.
The new shop's manager, Kelly Killen, said: "I'm very excited to be leading the team at our new Greggs shop in one of Belfast's main business hubs.
"Duncrue Industrial Estate is home to a wide range of businesses and offices, with many on shifts, so our food-on-the-go offering is perfectly placed to meet their needs throughout the day. We're really looking forward to bringing them a taste of Greggs."