Small businesses are often wasting time on social media or spending too much of their efforts 'marketing' rather than selling, according to experts who have engaged with thousands of entrepreneurs on the subject.
Speaking ahead of events in Belfast and Londonderry to share knowledge, experiences and ideas with local companies, Ron Immink, co-founder of Smallbusinesscan.com, said that despite being one of the most talked about business disciplines, marketing is sometimes one of the least understood.
The Business Achievers Live events - in the MAC, Belfast on January 28 and the Playhouse, Londonderry on January 29 - are being organised by Ulster Bank in association with Smallbusinesscan.com as part of the bank's popular Business Achievers Awards process.
A panel of entrepreneurs and marketing professionals will shed light on their own marketing experiences and ideas and discuss some of the key marketing issues of interest to small business owners.
Learning gathered from the thousands of entrepreneurs active on Smallbusinesscan.com will also be shared at the event by Ron Immink, the chair for the events.
Aspiring entrepreneurs, sole-traders, small business owners, and all other business people can register free of charge at Smallbusinesscan.com.
Ron Immink said: "One of the key things that is apparent to us is that firms are putting a lot of effort into marketing their businesses, but much of it is not achieving what they want it to."