Belfast Telegraph

Herr's to 2011 as firms crack German market

Aerospace components, garden sheds and golfers' ankle wraps are some of the products Northern Ireland firms are now selling in Germany, in a year which has seen £2m of new business secured in the European country.

Invest NI said its office in Dusseldorf provided advice and generated leads for the firms. The office has been operating as a trade development centre for the German and wider European markets since July 2007.

The Northern Ireland companies have also been able to use Germany as a springboard into other European markets including France, Switzerland and Spain.

Invest NI also said its in- market support has helped home-grown construction companies to identify suitable partners, research local regulations and access language support in European locations.

Londonderry-based Maydown Precision Engineering has enjoyed success in Germany.

Keith Kyle, export sales manager at Yardmaster, a garden shed manufacturer from Draperstown, said a breakthrough deal with Hellwig, the DIY chain, was critical to its success.