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Hotel revamps its branding to boost online sales

A renowned Fermanagh hotel has announced a five-figure investment in marketing in a bid to boost online sales.

The Killyhevlin Hotel in Enniskillen has received a brand, marketing and website overhaul as it aims to increase online room sales from 20% to 35% - which will equate to half a million pounds of sales.

David Morrison, general manager of the family-run four star hotel, said attracting new customers was becoming increasingly competitive.

"With the cost of living going up, the decline in tourist visitors and other economic factors, we have decided to buck the trend and invest heavily in refreshing the brand and making our sales targets more online driven," he said.

The hotel said the difficulties the trade faces were reflected in recent Tourism Ireland figures, showing that the number of visitors from Great Britain has been falling every year for the last five years.

But Mr Morrison said the hotel hoped to make its booking processes more efficient after working with Aro, a web development company in Galway.

Susie Kilgannon, Aro project manager, said the website improvements included promotional videos, 3D interactive floor plans for the conference and business sector and new separate spa and wedding microsites.