Belfast Telegraph

Iceland store in Belfast to get a £600k refurbishment

By Staff Reporter

Frozen food supermarket chain Iceland is undergoing a major £600,000 refurbishment of one of its Belfast stores - which will be the first of its kind outside London.

Iceland at the Park Centre in west Belfast will begin its major rework and facelift in May.

The centre says it follows a strong trading year in 2016.

The refurbishment and extension will involve a new shop format, along with a significantly increased frontage for the store, and an increased floor area which will lead to a "much improved retail environment", the centre said.

Colin Mathewson of agents CBRE said the new-look shop will be the first of its kind here.

"It is great to see this level of investment and commitment by Iceland in their store at Park Centre," he said.

"This is the first store outside of London in which Iceland is implementing this new shop format and this reflects the importance and performance of this location within the store portfolio in Northern Ireland."

And Stephen McGeown of Park Centre owners Latt Ltd said the further investment into the store is a "major display of confidence" in the west Belfast centre.

"We are delighted that Iceland has committed to this larger, improved store within the scheme and this is just the beginning of positive news for the Park Centre during 2017. Over the past few months our stores have reported strong trading, with many setting new trading records over the Christmas period.

"We are looking to the future and we are working hard to secure major new additions to the centre. We have a great location, free car parking and a first class retail offering with over thirty stores including Specsavers, Peacocks, JD Sports, B&M, Dunnes Stores, Boots and many more.

"Iceland's decision to expand their store is a major display of confidence in the Park Centre and in the local community.

"Our customers will enjoy the improved shopping experience that this will bring."

Iceland has been based at Park Centre, which is just off the M1 motorway at Broadway roundabout, for around 20 years.

In December, the supermarket claimed the Icelandic government is "not willing to hold any serious discussion" to reach agreement, amid a trademark dispute.

It comes after the Nordic nation confirmed in November that it has mounted a legal challenge against the supermarket at the European Union Intellectual Property Office with the goal of "ensuring the right of Icelandic companies to use the word 'Iceland' in relation to their goods and services''.

Iceland claims that the supermarket has "aggressively pursued'' and won multiple cases against Icelandic companies which use the word Iceland as part of their trademark.

Belfast Telegraph