Belfast Telegraph

INM announces launch of its new digital content company

By Dearbhail McDonald

Belfast Telegraph publisher Independent News & Media plc (INM) has announced the establishment of a new digital content company.

It's set up Offscript with the owners of ShinAwiL, one of Ireland's leading production companies. It's behind reality TV programmes such as RTE One's Dancing With The Stars.

The new joint venture, which will be launched in September, is subject to approval by the Republic's Competition and Consumer Protection Commission.

Robert Pitt, chief executive of INM, said that Offscript had the potential to be a real market disrupter by bringing broadcast quality to digital-first channels. "By offering brands the ability to create broadcast quality content in a mobile and flexible manner, underpinned by unrivalled distribution and robust digital analytics, Offscript will be uniquely placed to challenge in the current market," said Mr Pitt.

ShinAwiL chief executive Larry Bass said Offscript is a natural progression. "We have always been at the cutting edge of television production. Taking our storytelling and production expertise to new digital platforms with Ireland's leading media group, INM, is an exciting development."

INM, whose shares are listed on the Irish and London stock exchanges, is also the publisher of the Sunday Life, and

Belfast Telegraph

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