David Cameron has urged would-be entrepreneurs to "make it happen" and help drive the economic recovery.
At the launch of a business-backed campaign to encourage more company start-ups, the Prime Minister insisted now was the time for anybody with an innovative idea to take the plunge.
"The recovery we need has got to be a private sector-led recovery, a recovery with 'Made in Britain' stamped all over it," he told business leaders and young entrepreneurs at the Microsoft headquarters in central London.
He encouraged would-be entrepreneurs to make their business ideas a reality.
"So I want to make a direct appeal to everyone who's sitting at home or at their desk thinking about starting their own business. Now is the time to do it," he said.
"If you've been turning over a good idea for years, now is the time to make something of it."