Innovators read a lesson on new thinking
An Emmy-winning business journalist has visited Northern Ireland from the US to share his thoughts on how local business leaders must work smarter to increase competitiveness.
Dennis Stauffer, a leading American business expert who regularly advises major US companies, recently addressed local business people at an event in the Queen’s University ECIT building in Belfast’s Titanic Quarter. The seminar was organised by the Centre for Competitiveness (CforC).
Adrian Gundy, CforC’s senior executive for innovation, said: “Never before has innovation been more important for Northern Ireland companies. Continuing to operate as they have done in the last few years is not an option.
“Firms need to find new, smarter and more efficient ways of doing things in order to remain competitive. Business managers need to become effective innovation managers, continually monitoring and adapting to the changing environment and finding new and better ways of doing things.
“Dennis argues that we are all born innovators and already have an innate ability and desire to explore and experiment, but that most of us have been conditioned to suppress those skills rather than cultivate them.
“He argues that they are arguably our greatest untapped business resource and that we must exploit them.”
CforC is a private sector, independent, not for profit, membership organisation with members in all sectors of business and in the voluntary and public sector.