Belfast Telegraph

Internet giant Google opens its first interactive shop

By Emma Clark

The first global Google shop has opened in the UK as the web giant attempts to keep pace with established high street rival Apple.

The interactive shop has launched inside Currys PC World in Tottenham Court Road in London and represents a step forward in retail for the creator of Android software.

James Elias, marketing manager for Google UK, said the launch is "our answer" to the try-before-you-buy shopping experience now expected by customers and led by brands such as Apple and Nike.

Inside the Google lounge area customers can test the latest Android-enabled technology including phones, tablets Chromebooks and the Android Wear range of smart watches and learn how they work together with help from technology experts.

A virtual graffiti wall allows creative customers to have a go at designing their own Google Doodle seen daily on the search engine, while a surround screen installation allows users to explore the planet on Google Earth.

Other quirks of the new space include a 'live trending' screen of popular Google searches along with regular workshops for all ages on staying safe online and how to get the most out of technology.

Belfast Telegraph