Businesses in the north east are set to benefit from a new partnership between Invest Northern Ireland and Coleraine Borough Council.
Invest NI has based a representative in the Coleraine Borough Council offices.
Alastair Hamilton, Invest NI chief executive said: "This collaboration will now ensure that companies based in the Coleraine area can access a unique source of skills, knowledge and expertise on their doorstep," he said.
"We will be monitoring the success of the initiative and the number of businesses accessing it, with a view to this becoming a model for business support which could be rolled out across Northern Ireland."
Roger Wilson, town clerk and chief executive of Coleraine Borough Council, said it was vitally important that businesses receive the assistance they need to grow and maximise their contribution to the economy.
"The Council has an established strong working relationship with Invest NI and in these fluid economic times it makes perfect sense that we work even closer together to make best use of our resources," he said.
"The economic development team within Coleraine Borough Council is committed to providing the best support it can for all local businesses and this pilot initiative will provide more opportunities for local companies to develop into Invest NI clients.
"We are delighted that Coleraine will benefit from this pilot."