Belfast Telegraph

Irwin's sweet with success as two big stores snap up jammy delights

By Margaret Canning

A 100-year-old Northern Ireland bakery is 'jammy' with success after securing deals worth £400,000 with Tesco and Asda.

The cakes and biscuits division of Irwin's Bakery will supply its jammy and snowy joey buns to Asda in Great Britain and Tesco in Scotland.

Howell House will sends over 650,000 packs a year of the coconut-covered sponges to 110 Tesco stores in Scotland and 120 Asda stores throughout Britain.

Around 50 Tesco stores will also supply Howell's fruit queen buns as part of the deal.

Chris Moore, national account manager at Irwin's Bakery, said: "2012 is an extremely exciting time for Irwin's Bakery.

"We are celebrating our 100th year baking in Northern Ireland and we are delighted to win contracts of this scale with two major retailers in GB.

"It is clear there is an appetite for Northern Irish products in Great Britain and we are in no doubt consumers will enjoy what have become iconic home-baked products in Northern Ireland," he added.

"Irwin's Bakery supplies Asda and Tesco with around 15 million products each year and not only is this contract win a seal of approval for the quality and taste of our Howell products but also strengthens our already strong partnerships with both of these major retailers."

Howell House was acquired by Irwin's Bakery back in 2006 as the company sought to develop a specialist 'handmade' cake and biscuits division in its overall business.