Belfast Telegraph

IT firm's rebrand set to 'Fuel' its programme of expansion

By Clare Weir

A Craigavon IT firm, which has grown by 30%, is rebranding and hoping to expand further into new markets.

Fuel – which traded as MCS for over 20 years – has been launched to reflect the company's market strategy which has seen it gain 65 new clients in 2013.

The company, which is Northern Ireland's only Sage 200 online and AVG Gold partner, recently announced the creation of five new specialist IT jobs and now employs 15 people.

The firm develops IT systems for businesses in the agri-food, engineering and manufacturing sectors and designs email marketing and e-commerce strategies for Northern Ireland's leading small to medium companies.

Fuel has achieved major growth by planning expansion when other firms were contracting during the recession.

Paul Trouton, chief executive of Fuel said that five years ago, when many companies were consolidating, the firmtargeted industries in Northern Ireland that had the potential to grow in the longer term.

"We developed relationships and created tailored IT solutions to support the specific needs of companies such as McKenna Precision Engineering, a leading supplier of engineering equipment, and Errigal Seafood which exports from its Donegal and Dublin bases to global markets," he said.

"Another key area that we have developed is in providing custom built PCs and Servers for both home and business markets. This is an area of the IT industry that will continue to grow, bringing more powerful PCs to high end customers within the manufacturing and engineering sectors.

"The decision to rebrand after 21 years was borne out by the growth in these sectors and others, and in the passion of all our staff to provide a dynamic and knowledge based approach to serving our customers, while still maintaining our traditional values and commitments in the process.

"The new logo, website and brand name enable us to strengthen and modernise how we represent ourselves locally and offer us a great platform to further expand into new markets within the Republic of Ireland and Scotland."

Belfast Telegraph