Belfast Telegraph

Jawbox gin sets sights on global market

By John Mulgrew

It's only been on sale for a month, but Belfast's Jawbox gin is already planning to expand its sales across the globe.

And the calls and emails are coming in on a daily basis from as far afield as the United States and Canada.

Pub manager Gerry White's dreams of creating his own top-end craft gin have now been realised, with sales at bars and restaurants across Northern Ireland already exceeding all expectations.

The John Hewitt bar boss has been working with Co Down's Echlinville Distillery, in Kircubbin, to produce Jawbox.

The new brand is a collaboration with distributor Drinksology.

It's now been launched at Belfast International Airport, alongside other top Northern Ireland spirits such as Shortcross Gin and RubyBlue.

"We are way beyond what we thought we would have been, and are only four weeks in," Gerry White said.

"The response has been unbelievable. We are in Belfast International Airport now, and the interest has been great."

And bars and restaurants are already coming back for more, with repeat orders flying in.

"The repeat sales and the response from local restaurants and bars has been great. There's a bit of friendly competition with the best cocktail," said Gerry.

"And right across the board, from restaurants to the off licences, they are doing exceptional trade. Now we have to think globally, rather than locally.

"We've had inquiries from as far afield as the US and Canada, as well as across Europe. They are coming in on a daily basis.

"Everyone saw the packaging and the great design from Drinksology, which was amazing. We had never any doubt we would sell the first bottle, but it was the liquid in the bottle which would determine selling the second.

"The passion of Echlinville Distillery - they have produced an absolutely amazing liquid."

Belfast Telegraph