The first lady of football has scored a job as vice-chairman of newly acquired West Ham United.
Businesswoman Karren Brady secured the post after David Sullivan and David Gold yesterday acquired 50% of the Barclays Premier League outfit in a deal which values the club at £105m and gives the duo operational and commercial control.
Ms Brady, who has also been hired for Sir Alan Sugar’s The Apprentice, will be the keynote speaker at the Belfast Telegraph Northern Ireland Business Awards in the Ramada Hotel on March 25.
The deal for the troubled Premier League club reunites the trio who helped turn the fortunes of Birmingham City around before selling the club last year.
However, Mr Sullivan a lifelong Hammers fan, admitted their latest venture made no business sense whatsoever.
West Ham's overall debt stands at around £100m, owed to both banks and other clubs.
“We would not buy this club at all if this wasn't West Ham,” said Mr Sullivan. “It makes no commercial sense for anyone to buy this club and it's amazing that two other people wanted to buy it.”
Mr Sullivan, who has an option to buy the remaining 50% from Icelandic bank Straumur in the next four years, said: “We will raise more money and, with other people, will dig the club out of the mess it is in.”
For further information on the Belfast Telegraph Business Awards in association with bmi see www.belfasttelegraph/business-awards or contact Kathryn Kirk at JPR on 028 9076 0066