AN inch-and-a-half tall plastic toy has become one of the hottest tickets in town, fetching hundreds of pounds on eBay.
Only 5,000 of Lego's Mr Gold have been made, and the desire of adult collectors to get their hands on one is fuelling a commercial bonanza for the Danish toy maker.
Part of the success of its Minifigures range is that they come in a plastic bag so buyers don't know what they are going to get.
Children can therefore trade them in the playground, adult collectors on eBay. The introduction of the limited edition 'Mr Gold' into Series 10 has changed the game, however. Some adult collectors are buying up job lots in attempt to get their hands on figure.
Complete sets without the limited edition superstar can be purchased on eBay for £35.