Lottery winner Peter to taste more success
Belfast lottery winner and entrepreneur Peter Lavery has unveiled his latest business venture — a new blended Irish whiskey.
Mr Lavery’s Danny Boy Premium Blend whiskey, a blend of four and five year old grain and malted barley, is distilled at the Cooley Distillery in Co Louth.
He is confident both whiskies will prove as popular as the world famous Irish ballad of the same name, penned by English barrister and lyricist Frederick Weatherly.
“In desperate economic times it’s vital that businesses invest in the future and that’s what I hope to achieve with these products. There may be an air of financial doom out there, but I believe both products will bloom” said Mr Lavery.
Independent distillery Cooley won “World distiller of the year” in 2008 and Danny Boy Premium Blend is its first private label partnership new brand since receiving the award.
The distillery was founded in 1987, breaking the monopoly on Irish whiskey production, which was controlled by Irish Distiller Group. Its brands include Connemara, Kilbeggan, Locke’s and Millars.
The Danny Boy brand was founded ten years ago and the focus since then has been on developing the whiskey, the lottery winner said.
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It will be available at hotels, bars and off-licences across Northern Ireland later this month.
“As one who enjoys a fine Irish whiskey, I believe this product will have a place among Ireland’s finest whiskey brands. For the discerning whiskey drinker I know it will have all Irish eyes smiling”, he added.
Short Strand man Mr Lavery became Belfast's first lottery millionaire after winning £10.2m in May 1996.
The former Citybus driver has raised money for a host of local charities, including the Northern Ireland Children's Hospice and the Northern Ireland Chest Heart and Stroke Association, as well as setting up The Rita and Charles Trust in memory of his parents.