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Machinery firm returns to its roots under new owner

A CO Armagh engineering company saved from the administrators has enjoyed a successful first year under new ownership.

In 2010 Redrock Machinery Ltd in Collone was purchased from the administrators by Frank Flynn of Steel Solutions.

The company has now surpassed its first year sales target of £5m, increased its employee numbers from 28 to 42 and grown export sales in key European markets.

Mr Flynn, Redrock's new managing director, said the rescued company had strayed from its original farming heritage, causing some of its agri-products to become outdated and subsequently the brand's reputation suffered.

"It has been my strategy therefore to return the business to its fundamental area of expertise - delivering high quality cattle feeding and slurry handling equipment - and to develop it to its full potential through product innovation and increased productivity," he said.

"We invested heavily into 'fine tuning' our product range, including a complete redevelopment and modernisation of a number of lines.

"Previously the business was importing some of its machinery from outside Northern Ireland, but we now manufacture everything in-house from our facilities in Armagh.

"Essentially we have increased efficiencies and improved our core offering, allowing us to compete effectively both locally and on an international basis."

In the last 12 months Redrock has developed its export relationships in Europe with sales in Denmark, Holland and Finland accounting for around 40% of its sales.

Mr Flynn said he hopes to be making announcements about further global export contracts in the coming months.

"I am very encouraged by what has been achieved over the past year for Redrock," he said.

"We now plan to make further investment into our facilities and will remain committed to driving the business forward."