A Northern Ireland mens- wear label has opened its first pop-up shop on Belfast's Lisburn Road.
Nineteenthirty, owned by Belfast designer Bronagh Griffin, arrived at 340 Lisburn Road last Friday and will be open until January 7.
Bronagh launched www.nineteenthirty.co.uk online two years ago, but now wants to bring her creations direct to her customers via the temporary store.
The label's name is inspired by the designer's love of 1930s style and she has three themes for her shirts; Speakeasy, Voyager and Roadtrip.
She also creates scarves and ties.
Ms Griffin has high hopes for the new venture. She said: "I am so excited to be bringing the label direct to my Northern Ireland customers and getting the chance to meet customers face-to-face through the pop-up shop experience.
"My online customer base continues to grow in the UK and Europe, but this way, I get to raise awareness of my label at home and hopefully attract some more homegrown fans of my designs.
"I look forward advising customers on the perfect fit and style of Nineteenthirty shirt to suit them for Christmas."
The pop-up trend has already been successfully exploited in other parts of the city.
Home restaurant popped up on Belfast's Callender Street in October and is set to remain open until January 2012. Run by chef Ben Arnold and manager Stevie Haller, it has proven a hit with diners.
The project is a collaboration with ReFound, a Northern Ireland artists' collective who furnish the restaurant with upcycled items which customers can buy.
ReFound also run their own pop-up shops across Northern Ireland and the UK.