Belfast Telegraph

Michael O'Leary thinks Ryanair should be more like Sex Pistols

By Staff Reporter

Ryanair boss Michael O’Leary is a strong believer that the budget airline should be a little bit like the Sex Pistols — and stay different.

That’s according to Ryanair’s marketing boss, Kenny Jacobs, who is credited with giving the airline its new cuddly image that is paying rich dividends for the company.

Speaking in Limerick yesterday, Mr Jacobs admitted he “completely ripped off” Ryanair’s ‘Always Getting Better’ marketing plan from Tesco’s ‘Every Little Helps’”.

He said: “I just adapted it for Ryanair. It has worked perfectly well. This was just something copying something good.”

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