Belfast Telegraph

Molson Coors sets sights on Belfast

Global Brewer Molson Coors is to set up direct sales and marketing operations in Northern Ireland, creating up to 14 new jobs.

In a multi-million pound investment, the company whose portfolio includes popular beer brands Carling, Coors Light and Grolsch will operate from new offices at Adelaide Business Park on the Boucher Road.

The opening of the Belfast office comes just three months after the opening of a dedicated office in Dublin as Molson Coors, the fifth largest brewer in the world, expands its operations on the island of Ireland.

From March 15, the sales and distribution of Molson Coors’ key brands will be handled directly by the company.

“This is a very exciting new era for Molson Coors in Northern Ireland,” said Niall McMullan, Head of Sales (NI) for Molson Coors.

“The past year has been hugely successful for our flagship brands Coors Light, which is Northern Ireland’s fastest growing bottled beer[1], and Carling which has exceeded all initial sales targets, supported by major sponsorships such as the Carling Premiership with the Irish Football Association.

“The growth of these brands has now taken us to the stage where we feel a hands-on approach is required and we really look forward to working directly with the drinks trade in Northern Ireland and investing more to support our brands in what has become a very important market to us.

“Not only will we be focusing on key brands such as Carling and Coors Light, we will be looking at bringing new products into the market from our diverse portfolio of brands which embodies more than 350 years of pioneering spirit and brewing heritage,” he added.

“Molson Coors is a global family brewer with a strong family ethos and that is something that we aim to bring to the trade in Northern Ireland. Listening to our customers’ needs, collaborating with them to develop value adding activity and delivering against our promises is at the heart of our business, making us easy to do business with and ensures we will add real value to our customers’ businesses in 2010.”

Belfast Telegraph