Belfast Telegraph

Money Matters: CAB files complaint about 'misleading' broadband ads

By Staff Reporters

Adverts for broadband services from BT, Sky and Talk Talk have been criticised by a charity for not making the real costs clear.

Citizens Advice has complained about three ads to the Advertising Standards Authority, saying that promises of free or cut-price broadband deals for a set time are misleading, meaning consumers buy contracts that turn out to be more costly.

The adverts appear to offer deals ranging from free to £4.50 a month, but the actual average price per month during the contracts ranged from £19 to £29. One contract, advertised only as "Free for six months", would have cost £500 over 18 months once installation fees and line rental were factored in.

Belfast Telegraph