Belfast Telegraph

Morrisons hails second quarter of sales growth

Morrisons has said like-for-like sales grew 0.7% in the first quarter of the year as the supermarket continues its turnaround under chief executive David Potts.

The results represent the second consecutive quarter of growth at the grocer after four years of stagnation.

The company saw sales at its Food To Go division rocket more than 17% year on year, and Morrisons said its Free From range sales grew 70%.

Mr Potts said: "We are encouraged by progress across our six priorities. There is still much to do and our colleagues are working very hard to improve the shopping trip and save customers every penny we can.

"Customers are responding and satisfaction levels remain ahead of last year. We are, of course, pleased with a second consecutive quarter of positive LFL sales, which demonstrates our aim to stabilise trade is taking effect."

The Bradford-based group's resurgence comes after Mr Potts took the helm last year, following the removal of former boss Dalston Philips, and embarked on a number of changes in a bid to turn around the firm's fortunes.

Clive Black, analyst at Shore Capital, said: "In a patient and methodical manner, Mr Potts has worked his way through a long 'to do' list. Store standards have been improved, product on offer has been enhanced, merchandising has been developed and customer service is better.

Those price cuts alongside the broader instore package are helping Morrisons to compete more effectively."

In March, Morrisons signed a landmark deal with US online giant Amazon to supply fresh food to its customers.