Belfast Telegraph

Moy Park beefs up plans with European HQ move

By Margaret Canning

Craigavon has received a boost after the parent company of Moy Park announced it is basing its European businesses there.

The changes will see the European business units of Moy Park sister companies Keystone Europe and Seara -- as well as parent company Marfrig's own European operation -- shift to Craigavon.

Moy Park, a name synonymous with poultry processing, said the move also gave it "operational capability in beef". However, a spokeswoman said that did not mean it would process Northern Ireland beef in Craigavon or Europe.

Instead, customers of Moy Park would have access to beef products, among others, made by Keystone Europe and Seara.

Marfrig, a global food company based in Brazil which bought Moy Park in 2008, said the move was part of its strategy to become "a leading food company with a strong presence in its core markets".

A spokeswoman said there were no plans to change the name of Moy Park or any of Marfrig's other subsidiaries to reflect the change.

Moy Park said it would now be responsible for business turnover in Europe of around £1.5bn.

In its latest results for the 12 months ending December last year, Moy Park itself had a turnover of £1bn.

Moy Park boss Nigel Dunlop, now its Europe chief executive, said: "We believe that by bringing together the business units and functions currently operating across Europe, we can make better use of the respective strengths of each to better meet our customers' expectations for innovative, high quality and affordable consumer products. These changes will enable us to develop and grow as a strong and profitable business across Marfrig's entire European operations and ensure we can compete effectively for the benefit of the business and its people."

Ursula Lavery, director of technical and food safety in Moy Park, has been appointed to the executive board of the company and will be responsible for the European business.

The company also said Moy Park in Craigavon will provide "central support across Europe in finance, information systems, supply chain, procurement and human resources".

A spokesman for the company said: "The reorganisation brings with it operational capability for Moy Park in beef as well as poultry production and a range of other food products.

"Importantly, the new organisational structure will enable Moy Park to open up opportunities for its customers to access the wide range of Marfrig products currently being sold in other international markets."