Belfast Telegraph

My Inspiration: Candida Corscadden

The marketing director at Musgrave Partners NI says her passion for communities and commitment to local consumers and suppliers across Northern Ireland is what inspires her business

At Musgrave we work with independent SuperValu, Centra and Mace retailers. Independent retailers are a huge part of our economy. They collectively employ more than 30,000 staff and have an annual turnover of over £3bn.

The entrepreneurial spirit they demonstrate, their input into their own communities, not only in the services they offer consumers, but through the employment they provide, and their investment in sponsorships and donations is something that really drives my colleagues and I.

The support that we offer them from Musgrave has never been more important.

In an ever challenging market with multiple competition, we aim to support our retailers by providing innovative, engaging consumer promotions, enhancing the in-store shopping experience as well as assistance to their back office operations.

Not only do we support local retailers but we also support many small, local businesses though our sourcing local policy.

At the moment we work with 250 local suppliers and 60% of everything we sell in store is produced or sourced by Northern Irish suppliers. Again, working with these companies underpins our commitment to local quality and the people of Northern Ireland.

A key highlight for me since joining Musgrave earlier this year and which drives and inspires all of our staff, is the unwavering commitment to our Corporate Social Responsibility strategy. 2011 marks the company's 10th anniversary working with Action Cancer. The SuperValu retailers support their Big Bus - the mobile screening and health promotion unit and Centra support the Health Action programme for school children, teaching them about a healthy lifestyle - a key focus for all parents at this time.

To date, Musgrave staff and our retail partners have raised more than £1.5m towards these programmes.

All these elements inspire me in my job and I look forward to developing further all of these strategies and ultimately supporting our retailers to drive their sales and support their continued vital inputs to their local communities.