NITB delivers insight into tourism potential
The potential of the activity tourism market for Northern Ireland was highlighted at an NITB business insight at Edenmore Country Club in Craigavon this week.
Attended by tourism professionals who provide activity pursuits for visitors, the business insight showcased best practice from companies who already offer outdoor activities.
Speaking at the event, NITB Board Member Martyn Todd said: “Activities are a key part of the tourist experience, and visitors to Northern Ireland are keen to find out even more about outdoor adventure activities.
"During 2009 217,400 visitors took part in an activity in Northern Ireland from walking and cycling to canoeing and surfing.
"The overall adventure activities market has been growing on a global level, with tourists’ attentions being drawn by domestic market activities. This is encouraging news as Northern Ireland has much to set us apart from the competition, with a diverse range of activities, value for money, beautiful coastline and countryside as well as some of the most unique canoe trails in the UK.
"With an excellent range of activities on offer, Northern Ireland is well placed to grow and develop this market ever further.”
Chris Scott, Activity Tourism Manager at CAAN, also addressed the audience:
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“The activity tourism sector in Northern Ireland is full of innovative and dynamic entrepreneurs, which why this ‘Sharing Success’ Insight is a great initiative acting as a catalyst for further ideas to continue the sector growing at a rapid pace.”
Nathan Kingerlee, the proprietor of Outdoors Ireland, Alice Middleton from the TYF Group and Mark Wilkinson AKA ‘The Canoe Man’ were also speakers on the day. The topics of discussion ranged from unique adventure breaks, to the development of canoe trails and the importance of respecting the environment.
Further details of NITB’s industry development programme can be found at www.nitb.com/thenextlevel .