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Northern Ireland beer app tech firm Brewbot raises a glass to £1 million of funds

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Brewbot helps monitor the whole beer making process with prompts via your smartphone on adding water and other ingredients

Brewbot helps monitor the whole beer making process with prompts via your smartphone on adding water and other ingredients

Simon Mills

Brewbot helps monitor the whole beer making process with prompts via your smartphone on adding water and other ingredients

A Northern Ireland technology firm helping to lead the way for global beer brewing has landed almost £1m of fresh funding to help boost its growth.

Brewbot secured the cash from a range of new investors as part of a new round of seed funding.

The technology firm's product allows beer brewers to take a lot of the complexities out of the process using a mobile smartphone app.

The firm also celebrated a further injection from techstart NI.

It was set up by Invest NI to provide early stage support for technology businesses across Northern Ireland.

Brewbot received around £150,000 alongside tech music promotion platform Inflyte, as part of the techstart NI programme.

The initiative – which is worth close to £24m – will operate over the course of 10 years under the management of Pentech Ventures.

Brewbot began its first foray into the global technology industry thanks to crowd-funding.

It raised more than £114,000 in one month through Kickstarter.

The team – headed by Chris McClelland – spent much of this year in the US in a bid to expand the business.

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The then Prince Felipe of Spain (right) being presented with a bottle of stout brewed by Belfast tech-firm Brewbot

The then Prince Felipe of Spain (right) being presented with a bottle of stout brewed by Belfast tech-firm Brewbot

The then Prince Felipe of Spain (right) being presented with a bottle of stout brewed by Belfast tech-firm Brewbot

It has already worked with some of the world's top breweries – including Russian River in the US and the Galway Bay Brewery in the Republic.

Mr McClelland said the company had not only gained new investors, but the combined expertise from others within the industry.

"Making a business wildly successful should be the number one focus of a founder," he said.

"Having worked with US and UK investors it's refreshing to have a fund that gets this in Northern Ireland."

Paul Hamill from music app firm Inflyte said the company was "delighted to welcome techstart NI as its seed investor".

"We have found the process and manner in which the transaction was handled to be commercial but light touch with the investment being closed in less than six weeks."

The platform allows record labels, pluggers, PR companies and publishers to send branded digital music promo campaigns direct to their clients' mobile devices for feedback online or offline.

Belfast Telegraph