Belfast Telegraph

Northern Ireland firm lands £750,000 Tesco salad deal

By Staff Reporter

A Co Armagh food firm has landed a fresh £750,000 deal with supermarket giant Tesco. Country Kitchen, a brand of Lurgan-based Avondale Foods, says the deal to sell its prepared salads sees overall business with the chain rising by 20%.

Country Kitchen has also launched a range of new products as it celebrates 25 years in business. That includes a chipotle chilli coleslaw, featuring a "hint of smoky spices", as well as pasta, sundried tomato and feta salad, which are now available in Tesco stores across Northern Ireland.

Avondale Foods is a family owned company founded over 50 years ago by brothers Harry and Derek Geddis. Today the company employs over 400 staff, and sells products ranging from coleslaw to fresh porridge.

Dawn Cann, marketing manager of Country Kitchen, said: "Country Kitchen coleslaw is a true Northern Ireland product, with the mayonnaise created in-house and tailored to suit the Northern Ireland consumer palate.

"Over the years, our relationship with Tesco NI has gone from strength to strength which has given us the confidence to adapt our product range to meet the ever-changing needs of our customers. With the new look branding, our products are even easier to spot on the aisle, to take home and enjoy this summer. Whether a seasoned Country Kitchen consumer or looking to try something new, we're confident our customers will love them."

Sandra Weir, fresh food buyer at Tesco Northern Ireland, said: "We've enjoyed a 20-year relationship with Avondale so we're delighted to bring the new Country Kitchen prepared salad range on our shelves.

"Avondale is a fantastic family owned business and one we're proud to be in partnership with - not just because of the longevity and strength of our relationship but because of the quality of its products, which are always excellent."

Belfast Telegraph